What We Do

All Might Change is an independent creative practice based in London.

We design immersive experiences and provide the dramaturgy and creative direction that make them coherent, engaging and memorable. Our work draws on theatre, film, music, documentary storytelling and organisational communication.

We work with organisations that want to explore subjects, places and ideas through formats that go beyond conventional presentations, workshops and events.

Immersive Experience Design

We create experiences that use place, people, sound, media and participation to change how a subject—and the people experiencing it—can be seen.

These may take the form of place-based journeys, audio experiences, live encounters, cultural programmes or bespoke formats designed around a particular group, theme or organisational moment.

Rather than treating a location or contributor as background, we make them an active part of the experience. The aim is to create genuine engagement with something outside participants’ usual working environment and provide new material for attention, reflection and conversation.

Dramaturgy and Creative Direction

We shape the central idea, participant journey and relationship between content, contributors, environment and audience.

This means looking at the experience as a whole: what people encounter, in what order, how each element relates to the next and what role participants themselves play in creating meaning.

Our work can include:

  • concept and format development;
  • narrative and participant-journey design;
  • research and contributor curation;
  • writing and facilitation;
  • audio, film and media production;
  • and creative direction across live and digital elements.

We can develop a project from its earliest stages or join an existing team to strengthen its concept, structure and delivery.

Whether creating a complete immersive programme or shaping one part of a larger project, we focus on finding the form that best serves the idea and the people taking part.

For our dramaturgical approach to communications and stakeholder engagement, All Might Change was awarded the Spin-Off label for entrepreneurial innovation by the University of St.Gallen.